Greenwich Public Schools Rebrand

My portfolio highlights a comprehensive rebranding project for Greenwich Public Schools, where the goal was to establish a modern and engaging brand identity. The previous visual identity was lacking in vibrancy and a cohesive digital presence, prompting my focus on creating a dynamic logo that embodies the energy and innovation found within the school district. The revitalized color palette is bright and optimistic, showcasing the diversity of the student body while reflecting the district's commitment to educational excellence. Additionally, I designed a suite of marketing materials, including updated website mockups, social media templates, banners and merchandise which incorporate interactive elements to encourage community involvement and engagement. This holistic approach not only enhances the visual identity but also fosters a stronger connection between the schools and the community they serve.

Expression Through Cars

Car culture is more than just a hobby - its a way of life. The camaraderie among fellow enthusiasts create a sense of belonging and passion that is unparalleled. From customizing vehicles to attending car meets and legal races, every aspect of car culture is an opportunity to express individuality and appreciation for automotive craftsmanship. It's not just about the cars themselves, but the stories they tell, the memories they create, and the experiences they offer. Car culture is a vibrant tapestry of history, innovation, and pure adrenaline that unites enthusiasts in a shared pursuit of automotive excellence,

Inspired by Japan’s vibrant street culture, the Bosozoku style emerges as a bold fusion of automotive design and rebellious expression. Characterized by exaggerated body kits, oversized exhaust pipes, and intricate customizations, Bosozoku vehicles are more than mere modes of transportation; they are rolling canvases of individuality and defiance. Originating in the 1970s and reaching its zenith in the ‘80s, this subculture challenged conventional automotive aesthetics, embodying a spirit of freedom and nonconformity. Today, the Bosozoku style continues to captivate enthusiasts worldwide, celebrating the artistry of automotive rebellion.

Bosuzoku

VIP

Enter the world of VIP car culture, where elegance meets automotive refinement in a style known for its luxurious flair and meticulous attention to detail. Originating in Japan’s underground scene, the VIP build style transforms ordinary vehicles into opulent, head-turning masterpieces. With lowered stances, custom body kits, and lavish interior modifications, VIP builds exude sophistication and exclusivity. Drawing inspiration from high-end luxury sedans, these cars showcase custom wheels, chrome accents, and often feature intricate air suspension systems for that perfect stance. Embodying a fusion of automotive engineering and haute couture, the VIP build style represents a celebration of automotive elegance and individuality.”

Lowrider

Step into the vibrant world of Low Rider culture, where automotive artistry meets community pride in a celebration of creativity and heritage. Originating in the Chicano neighborhoods of 1940s Los Angeles, Low Riders are more than just vehicles; they’re expressions of cultural identity and artistic ingenuity. Characterized by their custom paint jobs, intricate pinstriping, and hydraulics that allow for mesmerizing movements, Low Riders embody a unique blend of style and innovation. These cars often feature exaggerated proportions, with meticulously crafted interiors and chrome accents, showcasing the dedication and craftsmanship of their owners. Beyond their aesthetic appeal, Low Riders serve as symbols of resilience and unity within diverse communities, uniting individuals through a shared passion for automotive art and culture.

Car Sketch Gallery

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Foxon Park Rebrand

My portfolio highlights a complete brand revitalization for Foxon Park, a cherished soda company based in New Haven, CT. This project entailed a thorough reimagining of their visual identity, beginning with a modernized logo that preserved its classic charm while incorporating a contemporary touch. I crafted a new color palette inspired by the vibrant energy of the city and the refreshing essence of their sodas, resulting in a bold and inviting aesthetic. Despite the challenge of limited resources, I successfully designed a cohesive set of packaging and marketing materials, including innovative bottle designs, eye-catching point-of-sale displays, and engaging social media assets, all harmoniously unified under a consistent brand theme. This revitalization not only honors the company's heritage but also positions it for future growth in a competitive market.

Beauty Centric

Everyone is different unique, and beautiful in their own right. We are constantly changing mentally and physically throughout our lives. However social beauty standards make us feel trapped within the prison of own insecurities. We should peel away the layers to show our true beauty underneath.

Love Notes

During my internship at Artspace New Haven, I designed a flyer for an exciting fundraiser that aimed to invite art enthusiasts to our gallery for a special event. This gathering featured the unveiling and sale of captivating artwork from various artists. To add a personal touch and enhance the visual appeal, I drew inspiration from one of my own love letters, which I transformed into a unique background design. The hand-drawn elements of the letter infused warmth and intimacy into the flyer, aligning beautifully with the exhibition's theme. I believed that such a creative approach would not only attract a larger audience but also resonate with those who appreciate the intertwining of art and personal experiences. This project allowed me to blend my artistic background with graphic design, making it a memorable part of my internship journey.

The Amendments

I designed these posters for my Process In Design class project. The objective was to create eye-catching posters showcasing specific Amendments with illustrations/images that form a cohesive series. Each poster had to feature the complete text of the Amendments as stated in the Constitution.

Winning Ways Media Assets

Winning Ways is a nonprofit organization located in New Haven, Connecticut, dedicated to making a positive impact in the community. Currently, I am contributing my skills in graphic design and video editing to help promote their mission and initiatives. Through engaging visuals and creative content, I have completed a series of social media posts aimed at raising awareness about the organization's activities and the support it offers. These posts reflect the vibrant spirit of Winning Ways, showcasing events and outreach efforts designed to empower individuals and foster growth within the community. It’s fulfilling to be part of a team that is passionate about making a difference, and I am excited to continue creating content that resonates with our audience and highlights the essential work we do.

Merchandise